4 reasons why decentralised remote structures work well for digital agencies

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90% of agencies have fewer than 50 employees, meaning the majority of agencies are small and medium-sized organisations. And the fact that the digital marketing industry is booming right now makes it all the more important for an agency to function efficiently and give the best quality of service that they can provide.

Decentralised Organisational Structures

To achieve the objective of smooth functioning and work process, there needs to be an organisational structure that allows for a clear line of communication and quick execution of strategies.


Decentralisation is a type of organisational structure in which daily operations and decision-making responsibilities are given to middle and lower-level employees, which allows the top management to focus more on major decisions. For small businesses like digital agencies, growth may create the need to decentralise to continue efficient operations. 

Why Decentralised Remote Structures Work Well for Digital Agencies?

Some of the main reasons agencies use this structure are mentioned in detail below.

1. Decentralised Sense Of Control

There is a decentralised sense of control, where a lot of the decision-making and managerial competencies are developed among the employees. This allows for trust and reliability among the employees and improves the working process. Each and every freelancer who is a part of the digital agency contributes actively to ideation for the company, whether it be marketing strategies or ideas for agency growth.

2. Cost-efficient

This structure saves a lot of costs as the number of full-time employees, or in-house talent, is less. It also turns out to be more efficient for the agency, as the services are used according to the work done.

3. Promotes Agile Decision-Making

This structure allows individuals to be very responsive, agile, and quick in decision-making and getting work done for their clients, as there isn’t a strict hierarchy that information has to go through. The decision-makers are in direct contact with whoever is needed.

4. Improves Interdependence Among The Team

This structure promotes interdependence among different individuals working on the same project, as there is direct communication between freelancers, and everything is interconnected. This dependence and communication allow for collaboration opportunities for growth and better work.

Conclusion

Organisational structures are an essential aspect of any business, and it is very important to match a specific type of business to the structure that works for it, based on the size of the business and the nature of the work. The right organisational structure will allow for efficient work processes, better communication, and the right kind of decision-making. And as the marketing industry requires and fosters creativity, originality, and competency, the decentralised structure works well for digital agencies.


(Originally written on 15 November 2021)

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