Coffee beans and marketing strategies

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Coffee is undeniably a favourite for most people. We start our days with it, and we probably cannot even think about our day without a cup of coffee. Yet, for something so ingrained in our culture and everyday lives, we don't necessarily look into the whole process behind how we get that coffee in the first place.

But any person smart enough would know and tell you that it all starts with the coffee beans. Anything after acquiring the beans is just improving on something already great.


Because if you get the beans and the roasting wrong, no matter how great the latter part of the process is and how many changes you make, it won't be good.


Now I believe we humans like to complicate really simple things, but it's so unnecessary. And that is what we do with marketing strategies.


What holds true for coffee very well holds true for strategies.


You get the beans right, and you have a great cup of coffee. So spend your time selecting the best beans and in the roasting process.


You start with your brand and the people you serve, and you have a great strategy. So spend your time knowing and understanding them and their narratives.


You get the point.


The foundation is always the most important step. Don't rush because you cannot go back and change it.


(Originally written on 29 Dec 2021)

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